GrandSterling


Objective /

As a team we set a goal to create a retail store environment that caters and appeals to the 60+ market. Research shows that businesses are focusing most of their efforts to attract millennials but the fastest growing demographic across developing countries is the 65+ group. Active, independent and with more time and disposable income than their younger counterparts.

Solution /

We interviewed about eight individuals over 60 to learn their shopping habits, lifestyle and how to connect with them. As we designed we made sure to keep the ease of use, clear descriptions, and size of type in mind. My role in this project was focused mainly on the U+ sub-brand and the collaboration of the athletic apparel for Pulse. 

 

class 

Packaging 04

Instructor

Thomas McNulty

duration:

08 Weeks

Team:

Dominique Gio, Yi Jun Lin, Ximeng Tong, Celina Oh

GrandSterling_98.jpg
GrandSterling_104.jpg
GrandSterling_118.jpg
GrandSterling_108.jpg
GrandSterling_112.jpg
GrandSterling_114.jpg
GrandSterling_122.jpg
GrandSterling_126.jpg
GrandSterling_130.jpg
GrandSterling_132.jpg
 
GrandSterling_134.jpg
GrandSterling_136.jpg