As a team we set a goal to create a retail store environment that caters and appeals to the 60+ market. Research shows that businesses are focusing most of their efforts to attract millennials but the fastest growing demographic across developing countries is the 65+ group. Active, independent and with more time and disposable income than their younger counterparts.
We interviewed about eight individuals over 60 to learn their shopping habits, lifestyle and how to connect with them. As we designed we made sure to keep the ease of use, clear descriptions, and size of type in mind. My role in this project was focused mainly on the U+ sub-brand and the collaboration of the athletic apparel for Pulse.
Dominique Gio, Yi Jun Lin, Ximeng Tong, Celina Oh