To create a brand of sustainable paint that captures the aesthetic of 40's designer Alvin Lustig. It must allure to interior and textile designers and home owners who are fascinated with art history. The design needs to be clear in order to compete in the market of designer home paints of quality and sustainable packaging.
Undefined paint derived from Alvin Lustig's self-vision since he mastered graphic design, architecture, industrial design and more. In order to interpret his lifestyle, the packaging includes black and white photography that depicts Lustig's life and work. The icons and language used inform the audience what powder paint is. Clear type is used to provide users instructions on the product. A mix of bright accent colors and subdued hues where chosen to reflect the style of Mid Century homes.