New Leaf Paper Rebrand

Objective /

To create a new brand identity for the New Leaf Paper company that will make the future brand more aesthetically pleasing and authentic. This re-design will highlight the sustainability and recycling core values of the company. 

Solution /

This rebrand is meant to appeal to 20-35 years old designers, Etsy artists, and creatives who use paper for their craft. The script identity is casual and approachable in comparison to their existing more corporate design. To create excitement and connect with the new audience a campaign is started where artists are encouraged to submit artwork on what sustainability means to them. This will not only feature artists but will be used to show the printing qualities of the brand. 



Graphic Design 02


Thomas McNulty


07 Weeks

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