North Park Chili Fest
To create a visual system for the North Park Chili Fest based San Diego, Ca. The event is hosted by community members in partnership with San Diego Ceramics Connection to host the 7th annual Chili Cook-Off. The main focus of this festival is centered around handcrafted and artisanal qualities.
The design is meant to appeal to a hip crowd of the North Park neighborhood who are foodies, seek artisanal food and craft beers. It's a social event that highlights the unique partnership with the ceramic studio as your ticket to chili tasting is a handmade bowl. The color use of bright red, cream color meant to be appetizing, bold and eye catching.
Visual Systems 01