L.L Bean Adventure Guide


Objective /

The objective for this project was to capture the essence of the L.L Bean Outdoor Company with an exciting promotional piece. 

Solution /

One key factor in this project was to highlight the company's handcrafted quality since their legendary duck shoes are still handmade in Maine, one pair at a time. The booklet is printed in recycled craft and construction paper to evoke a natural feel. The book is also hand bound. The photographs in the book take you on a camping journey from start to finish with a task checklist and useful how to's.  

 

class 

Visual Systems 02

Instructor

Eszter Clark

duration:

14 Weeks

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