L.L Bean Adventure Guide
The objective for this project was to capture the essence of the L.L Bean Outdoor Company with an exciting promotional piece.
One key factor in this project was to highlight the company's handcrafted quality since their legendary duck shoes are still handmade in Maine, one pair at a time. The booklet is printed in recycled craft and construction paper to evoke a natural feel. The book is also hand bound. The photographs in the book take you on a camping journey from start to finish with a task checklist and useful how to's.
Visual Systems 02