Undefined By Alvin Lustig
To create a brand of sustainable paint that captures the aesthetic of 40's designer Alvin Lustig. The design needs to be clear in order to compete in the market of designer home paints of quality and sustainable packaging.
Undefined paint derived from Alvin Lustig's self-vision since he mastered graphic design, architecture, industrial design and more. In order to interpret his lifestyle, the packaging includes black and white photography that depicts Lustig's life and work. The icons and language used inform the audience what powder paint is.